Comparisons
Klinikbook and a general-purpose CRM
Published 20 October 2026Reviewed 20 October 20262 min read
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From set-up to the daily work
- Starting point
- General-purpose CRMArrives empty; you build the fields, stages and screens
- KlinikbookArrives ready: patient-journey stages, the services and forms of your chosen treatments, a lead form
- Appointments
- General-purpose CRMUsually needs an add-on or a calendar link
- KlinikbookA calendar, resource clash checks and a booking page are built in
- Quotes and deposits
- General-purpose CRMA sales quote exists; treatment options and a payment plan take adapting
- KlinikbookA treatment quote with options, deposit and balance due dates, accepted by the patient on the portal
- Patients from abroad
- General-purpose CRMYou build custom fields for trips, transfers and arrivals
- KlinikbookA trip plan, an arrivals board and partner sharing are ready
- KVKK and GDPR
- General-purpose CRMYou design the texts and consent records
- KlinikbookPrivacy and consent texts from the country pack, versioned publishing, data requests
- Language
- General-purpose CRMThe interface is multilingual; the patient-facing side and e-mails are your job
- KlinikbookThe portal and e-mails are in Turkish and English, in the clinic's name
- Flexibility
- General-purpose CRMVery high: you build your own objects and automations
- KlinikbookDesigned for clinic work; it does not suit other industries
When a general CRM is better
- You have other lines of business besides the clinic and want everything in one system.
- You want to build your own objects, fields and automations and can spend the time to do it.
- You already use a CRM and your team knows it.
When Klinikbook is better
- You want to start the patient journey in minutes with a ready setup.
- You want appointments, quotes, payment plans, trips and aftercare to work together.
- You need ready privacy texts and a data-request flow for KVKK and GDPR.
Frequently asked questions
Can I customise Klinikbook to my way of working?
To a degree. You edit pipeline stages, case rules, assignment rules, services, forms and lists yourself. You cannot define your own object types.
Can I move the contacts from my current CRM?
Export the contacts as CSV and import them from the Contacts screen. Cases and past activity are not moved.
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