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Comparisons

Klinikbook and a general-purpose CRM

Published 20 October 2026Reviewed 20 October 20262 min read

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From set-up to the daily work

Starting point
General-purpose CRMArrives empty; you build the fields, stages and screens
KlinikbookArrives ready: patient-journey stages, the services and forms of your chosen treatments, a lead form
Appointments
General-purpose CRMUsually needs an add-on or a calendar link
KlinikbookA calendar, resource clash checks and a booking page are built in
Quotes and deposits
General-purpose CRMA sales quote exists; treatment options and a payment plan take adapting
KlinikbookA treatment quote with options, deposit and balance due dates, accepted by the patient on the portal
Patients from abroad
General-purpose CRMYou build custom fields for trips, transfers and arrivals
KlinikbookA trip plan, an arrivals board and partner sharing are ready
KVKK and GDPR
General-purpose CRMYou design the texts and consent records
KlinikbookPrivacy and consent texts from the country pack, versioned publishing, data requests
Language
General-purpose CRMThe interface is multilingual; the patient-facing side and e-mails are your job
KlinikbookThe portal and e-mails are in Turkish and English, in the clinic's name
Flexibility
General-purpose CRMVery high: you build your own objects and automations
KlinikbookDesigned for clinic work; it does not suit other industries

When a general CRM is better

  • You have other lines of business besides the clinic and want everything in one system.
  • You want to build your own objects, fields and automations and can spend the time to do it.
  • You already use a CRM and your team knows it.

When Klinikbook is better

  • You want to start the patient journey in minutes with a ready setup.
  • You want appointments, quotes, payment plans, trips and aftercare to work together.
  • You need ready privacy texts and a data-request flow for KVKK and GDPR.

Frequently asked questions

Can I customise Klinikbook to my way of working?

To a degree. You edit pipeline stages, case rules, assignment rules, services, forms and lists yourself. You cannot define your own object types.

Can I move the contacts from my current CRM?

Export the contacts as CSV and import them from the Contacts screen. Cases and past activity are not moved.

30-day free trial

Try Klinikbook with your own team

Every feature is open for 30 days, and no card is needed to start.