Guides

Practical guides for clinics and health-tourism teams

Long-form guides on the work itself - enquiries, quotes, deposits, arrivals and aftercare - and on the rules that apply to it, with their sources.

Health-tourism authorisation in Türkiye: who needs it and how to applyEvery health facility treating patients who come to Türkiye from abroad, private practices included, needs a certificate from the Ministry of Health, applied for through EKİP. Intermediaries that advise these patients and arrange stays and transfers apply to USHAŞ. Authorised facilities must complete accreditation or certification by 31 December 2026.7 min read19 October 2026
KVKK for clinics: privacy notices and explicit consentA clinic is the data controller for its patients' data. It gives a privacy notice whenever it collects data; the notice informs, it does not ask for agreement. Health data may be processed only on one of the grounds in Article 6 of KVKK. Where explicit consent is needed, it has its own text and its own statement.7 min read19 October 2026
How to respond to patient enquiries quickly and consistentlyFast replies come from organisation: every enquiry goes into one list, gets an owner and starts a clock for the first reply. The first reply is a short message in the patient's language that answers their question and ends with a dated next step. Patients who go quiet are followed up on a planned rhythm.7 min read19 October 2026
How to write a treatment quoteA treatment quote is prepared for one patient after the doctor's assessment. It offers one to three options, each with its price and what is and is not included. It states the deposit, when the balance is due, the expiry date and the cancellation terms, and once sent it is followed up on a plan.7 min read19 October 2026
How to reduce patient no-showsBook the appointment soon, ask for a confirmation in one or two reminders, and give a way to cancel in every one. Offer freed slots to someone else at once. Record who missed and why, and for repeat cases set clear, written rules in advance, such as a confirmation call or a deposit.7 min read19 October 2026
How to choose a CRM for your clinicA good clinic CRM gives every step, from first message to aftercare, an owner, so no enquiry is forgotten. Choose by running your own workflow end to end in a trial, not by comparing feature lists. Compare price as a total annual cost, and get the data processing agreement, the hosting country and the export format in writing before you sign.7 min read19 October 2026
The health-tourism patient journey, from first message to aftercareA patient who travels for treatment decides from a distance, based on what you put in writing; the treatment sits inside a trip, and follow-up continues once they are home. Break the journey into stages and give each an owner. A patient who always knows the next step and whom to contact is the clearest sign of a journey running well.7 min read19 October 2026
How to build an aftercare follow-up planDo not leave aftercare to memory; set up a written plan before treatment. It gives the contact days counted from the treatment day, who reaches the patient each time, what is asked and which photos are requested. Any answer raising a concern goes to the doctor the same day, and the doctor decides.7 min read19 October 2026

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