Health advertising
Definition
Health advertising is any announcement a health facility or professional makes to promote a service to the public; in Türkiye it is subject to the Health Ministry's promotion regulation and the Trade Ministry's advertising rules.
What does it mean for a clinic?
A treatment description on your website, an Instagram post, a Google ad and a collaboration with an influencer can all count as health advertising. The area is governed by the Regulation on Promotion and Information Activities in Health Services of 12 November 2025; promotion aimed at people in Türkiye and promotion aimed abroad follow different rules.
At home, the usual stumbling points are price and discount announcements, before-and-after images, patient reviews and incentive-style campaigns. You will find the detail in our guide, but the final word is for your provincial health directorate or your lawyer.
Sources
- Regulation on Promotion and Information Activities in Health Services (in Turkish) — Resmî Gazete, no. 33075, 12 November 2025
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